Roles
FerrConn
Marketing & PR | 2020 - 2026
At FerrConn, I am responsible for:
-
Defining strategies for hospitality brands and destinations
-
Structuring PR strategies, media positioning, and brand storytelling
-
Developing partnerships with tour operators, travel agencies, meeting planners, and corporate accounts
-
Advising on asset positioning, market entry, and revenue optimization
-
Overseeing digital marketing, CRM, content, and distribution frameworks
-
Managing high-profile events, trade shows, and experiential activations
-
Acting as senior advisor to ownership and C-level teams on commercial performance
Through FerrConn, I work with a portfolio of luxury and lifestyle hotels, resorts, and destinations in Mexico, the Caribbean, and Latin America, positioning each brand to compete at an international level while delivering measurable ROI, strong market penetration, and sustainable growth.
Fairmont Mayakoba
Dir. of Markering & PR | 2019 - 2024
Dir. of Sales | 2017 - 2019
Dir. of Revenue | 2013-2017
-
Ability to create a full Marketing Plan
-
Sales Force specialist
-
Google Analytics
-
Web Design
-
Video Content Creation
-
Programmatic
-
SEO & SEM
-
Blog content
-
Metasearch
-
Social Media
-
Social Listening
-
Influencer Management (I have a long list of celebrities that have a good relationship with me)
-
Experience managing several marketing platforms such as Cision, SemRush, Sprout Social, Meltwater, Klear, among others.
-
Ability to manage group and transient business tresholds
-
Creation and analysis of short and long term forecast
-
Budget creation
-
Revenue management for Rooms, F&B, Spa, and Meeting Spaces
-
Rate availability and control
-
Group inventory and allocation
-
Monthly reportings
-
Offers and promotions
-
Experience in managing several platforms such as Tableau Reader, Travelclick, Fornova, STR reports, OTA Insight, Anais, CVent, Delphi, Opera S&C
Four Seasons Punta Mita
Dir. of Revenue |2009 - 2013
-
Ability to manage group and transient business tresholds
-
Creation and analysis of short and long term forecast
-
Budget creation
-
Revenue management for Rooms, F&B, Spa, and Meeting Spaces
-
Rate availability and control
-
Group inventory and allocation
-
Monthly reportings
-
Offers and promotions
-
Experience in managing several platforms such as Tableau Reader, Travelclick, Fornova, STR reports, OTA Insight, Anais, CVent, Delphi, Opera S&C
Software Implementation
Oracle | 1999 - 2008
-
Data Migration Specialist
-
Night Audit Balancing
-
Back office interfaces (creation and integrations)
-
Oracle Setup and Server Installations
-
Opera configuration
-
SQL training and setup
-
Software trainer
Fairmont Hotels & Resorts
10 Hotels in 3 countries
Four Seasons Hotels
7 hotels in 2 countries
Marriott Hotels
7 hotels in 3 countries
Peninsula Hotels
4 Hotels in 1 countries
Small Luxury Hotels
17 hotels in 1 country
Radisson Hotels
9 hotels in 1 country
Starwood Hotels
10 hotels in 2 countries
Independent Hotels
25 hotels in 4 countries
Operations
Owner | Molcajetes Grill Restaurant | 2010 -2012
Mexican Restaurant in Puerto Vallarta MX
Owner | Tu Kaffee | 2007 - 2009
Coffee Shop in Mexico City
-
F&B Cost Control
-
F&B Restaurant Operation
-
Front Office Daily and Overnight Activities
-
Housekeeping Daily Activities (task assingments)
-
Accounting (Accounts Payable, Accounts Receivable)
Maria Isabel Sheraton
Front Desk Clerk | 1995 - 1998
Hotel with 652 Rooms
Certifications
Masters Degree in Computer Science
Marketing Degree
Sales Certification
Business Acumen Certification
Google Analytics Certification
Oracle DBA Certification